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Built on
Trust
Gaining
Competitive Advantage
In Any Organization
By
Arky Ciancutti, M.D. and Thomas L. Steding, Ph.D.
Published by Contemporary Books, Chicago, Illinois.
Book Description: Along with
technology and innovation, trust is one of the most powerful forces driving
business today. Yet many companies wallow in a culture that is almost devoid of
this virtue both inside their walls and with their customers. What many people
don't realize, however, is that trust can be created in an organization. Using
Built on Trust for
managing change in the workplace, companies can develop an enduring culture of
earned trust that includes everyone on the payroll and increases opportunities
to stimulate growth, productivity, profits, and job satisfaction at virtually
no cost. This is one of your best conflict resolution and management
tools.
Book
Background: As a young pediatrician, Dr. Arky Ciancutti observed something
that we all know intuitively: when a patient's health care team is actively
interested and engaged, every day, the patient often gets better faster.
Fascinated with the possible links between "team engagement" and executing
better health care, Arky changed specialties to emergency medicine, where teams
are critical and where success and failure are visible moment to moment. Arky
asked questions like, "What causes working people to become committed, and then
uncommitted?" and, "How can leadership encourage accountability for outcome in
every team member, every time?" As his own trauma team members supplied
answers, Arky began training emergency teams in the San Francisco Bay Area and
eventually nationally.
As you know, our businesses have success and
failures, too. When we're successful, we've executed well. When we're failing,
we haven't. Within a few years, Learning Center's work spread to the business
community, its main arena since 1977.
Recently, after the publication of
the highly popular Execution. The Discipline Of Getting Things Done by
Larry Bossidy and Ram Charan, Arky was approached by a reviewer of Built On
Trust who declared the latter had "ten times more to say about execution"
than Execution. If you're looking for articles on building an effective
team, read Built on
Trust.
Recent Book
Reviews:
“The timing
for Built on Trust is perfect. Just as the Net is transforming virtually
every aspect of business and personal life, it's also fundamentally redefining
the notions of trust and loyalty. As the authors suggest: We're just at the
beginning of an incredible revolution, and there isn't a moment to
waste!”
Eric Schmidt, former CEO of Novell, Inc.; current CEO of
Google Inc.
“Built on Trust is a gem...a powerful and distinct
contribution because it integrates our highest human aspirations with
organizational and management effectiveness...Every lesson learned here will
last and inform a lifetime.”
Paul Hawken, Founder,
Smith & Hawken, and author of Growing a Business and Ecology of
Commerce.
“The principles of trust and commitment have become part of the
very framework that makes Women.com the company we are today. We talk openly
with each other about issues and risks that we all face. The result is an open,
decentralized organization where people support each other through an
incredible bond of camaraderie and friendship. The Trust Models works and
belongs in every modern organization and system.”
Marleen McDaniel,
Chairperson and CEO, Women.com.
“In 1994, Women.com was ready to
attempt the impossible: to build an Internet company serving women. Since
virtually no women were online at the time, all we had to do was raise the
capital, build the market and prove the business model. Enter Arky Ciancutti, a
team-building coach, who began working with us that pivotal year . .
.”
Ellen
Pack, Founder, Women.com
Read
Ellen Pack's full
frontpage Career section review.
“Built on Trust is a Ph.D.
on getting fellow humans to cooperate instead of fight in order to get what
every organization wants: success. I've used their methods in five of my
companies to happy results.”
Dan Lynch, Founder,
Interop, Lynch Enterprises.
“Uplifting, yet hard-headed.
Practical advice for creating high performance organizations.”
Michael Rothschild,
President and CEO, Manager Technology Inc., and author of
Bionomics.
“If you want to improve the speed and quality of execution in
your company, read Built on Trust. The winners in today's business world
will be the ones who can execute superior business strategies better and
faster...a surefire process for doing exactly that. Use it or
lose.”
Dan
Thomas, President, Focus, and author of Business
Sense.
“Long before 'values' and 'character' became the dominant themes
in presidential politics, a handful of business leaders discovered that
ultimate success or failure was largely determined by the way they treated
their stakeholders. In Built on Trust, Silicon Valley consultant Arthur
Ciancutti contends that conscious creation of a true values-based
enterprise—stemming directly from an open and honest environment of mutual
trust—will produce the kind of effective and enduring competitive
advantage that popular 'management programs du jour' never could. With the help
of two fictional companies that employ different operational philosophies, the
authors show exactly how such an approach might work and how it can be put into
place appropriately in various corporate settings. The centerpiece of their
plan is the flexible Trust Model, which addresses both individual and
organizational needs. Ciancutti details specific objectives and helpful tools,
including a self-assessment questionnaire along with step-by-step directions.
This easily absorbed book fully describes the formulations of a program that
can realistically reflect the beliefs and needs of an organization. It also
shows that the organization can continue to meet the program's individualized
guidelines over the long haul.”
Howard
Rothman
Dr. Arky
Ciancutti now conducts some leadership workshops at his
award-winning
lodge in Mendocino, California. Contact Learning
Center for details. |
 |
For free consultation on your critical team/leader/performance
issues,
or leadership training seminars in California or your own
state/country
email
info@learningcenter.net
. |
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