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by ARKY CIANCUTTI
(Contemporary Books, 215 pages, $24.95)

What fantastic news for women, the great communicators! Not that it's easy—the direct communication Dr. Ciancutti prescribes takes courage and caring. Fortunately, the women I work with have the market cornered on those two attributes. And we've used them. Ciancutti helped us see that company culture is something that doesn't just happen but something you have to actively work to build. Used to improve communication up, down and around the corporation, trust can make the company so smart that it can stay one step ahead of its competitors and even perhaps its customers.

Buy the book!

And so, six years later, here we are. Now Ciancutti has bottled the secrets in the new book, "Built on Trust: Gaining Competitive Advantage in Any Organization." The book takes the reader through the core principles of their "Trust Model," illustrates the pitfalls you may encounter along the way and shows how to avoid them.

Bottom line: Trust me -- avoid the muck, read the book.

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