by ARKY CIANCUTTI
215 pages, $24.95)
What fantastic news for women, the
great communicators! Not that it's easythe direct communication Dr.
Ciancutti prescribes takes courage and caring. Fortunately, the women I work
with have the market cornered on those two attributes. And we've used them.
Ciancutti helped us see that company culture is something that doesn't just
happen but something you have to actively work to build. Used to improve
communication up, down and around the corporation, trust can make the company
so smart that it can stay one step ahead of its competitors and even perhaps
And so, six years later, here we
are. Now Ciancutti has bottled the secrets in the new book, "Built on Trust:
Gaining Competitive Advantage in Any Organization." The book takes the reader
through the core principles of their "Trust Model," illustrates the pitfalls
you may encounter along the way and shows how to avoid them.
Bottom line: Trust me -- avoid the
muck, read the book.
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